Retaining Customers builds profits

It is common knowledge that investing in loyalty-building features to retain online customers is a sure way to increase profits. It costs. 5 to 10 times more to acquire a customer than it does to retain one. By retaining only 5% of your customer base you will see an increased profit of 35% against any future marketing spend.

How do you actually create loyalty online?

Merely fulfilling basic expectations will not create loyalty. Online businesses need to create a customer-centric company by engaging in meaningful one-to-one dialogues with individual customers. This approach builds the kind of loyalty that brings real success and significantly impacts on Return On Investment (ROI).

Although, giving a choice of which channels to use for any communication to a customer is the best possible scenario, much of any one to one dialogue will be and via email.

Specific online tools

To help companies enter this relatively new arena XXIST have developed a suite of Customer Retention Tools to help businesses sample short term, the power of one to one marketing via specific projects.

Imagine being able to deliver, fully integrated communication campaigns using email and the web. XXIST Customer Retention Tools allow businesses to:

• Have the ability to use online market research to canvas the opinions of visitors or customers to a site.
• Develop a customer opt-in email marketing database that delivers personalised messages that can be used to cross sell and up sell products and services.
• Interact fully with any part of the customer life cycle including identifying, selecting, acquiring, developing and managing the customer relationship.
• Enhance a relationship using customisable newsletters used to extend product and service offers.
• Solve particular customer service issues with an easy click and build program.

XXIST Customer Retention Tools increase customer retention rates by as much as xx% with no additional development to your site. Businesses can manage large numbers of relationships in a true ‘one-to-one’ style and can dramatically increase ROI.

This can start as a one off test to prove a concept and then seamlessly develop into a more permanent solution where overheads reduce as customer service costs decrease. The sophisticated technology even offers easy integration into any legacy system.