Do you really xxist online? XXIST.com offers a 4-way solution for ramping up your conversion rate.

A site’s ‘conversion rate’ is the best possible measure of its effectiveness, forget ‘click-throughs’ and ‘stickiness’ - conversion is the true representation of succinct success of any web site. How many of your visitors convert to buy?
Recent research indicates:

• A report issued last year by ‘Creative Good’ stated that 43% of those who shopped online were thwarted from making a purchase because they were simply confused. This confusion is resulting in a staggering 14 billion dollar shortfall in sales.
• A recent study by Anderson consulting showed that only one out of ten web shopping experiences is free from frustration. Poor navigation leading to complex web sites is cited as one of the main problems.
• Boston Consulting Group have stated in a recent research study that retailers alienate potential customers because their web sites are difficult to navigate or are fraught with technical problems.
• The average conversion rate globally is 1.8%, Amazon’s is reportedly 9%

XXIST’s Web Conversion department will concentrate on building up your site’s conversion rates. The effect of increasing your conversion rate can have huge impacts on turnover. XXIST now offers a fully comprehensible service that will debug, demystify, and ultimately reconfigure your online presence with an aim to increase your conversion rates.

The user experience is the holistic combination of everything that the customer sees, touches, feels or interacts with on the site. There are countless websites that just don’t work. Common complaints include bad design, complicated navigation and check out processes and low confidence levels due to poor Privacy Policies. The Site Conversion team are able to help any ailing web site to undertake the necessary web conversion to make them stand above the crowd.

Site CONVERSION Services

1. Next Step Conversion - Practical advice that converts your site to the next stage

Whatever stage you may be at in the Internet game we can offer solid practical advice on taking the next step in developing your web site. Whether you want your site to be able to accept credit card payment or possibly capture data on users or even add interactive content, the conversion team can give guidance. The question to be asked, Where do you want to go from here?

• Customer needs
• Site redesign
• Incorporation of new services
• Credit Card enabling
• Scalability issues

2. XXIST Site Conversion Audit - An audit of your Website

XXIST consider a website as a whole – quite often websites are badly designed but technically perfect or possible the complete reverse. We can consolidate your site by assessing its ease of use (navigation), look and feel (design) as well as the use of language and terminology and its technical aspects, all of these factors influence conversion rates. Our Site Conversion team which has had years of experience can prepare a report that considers all the aspects listed below and will work with you and your web design team to iron out any changes. The service consists of the following checks:

• Evaluate the design (look and feel)
• Use of navigation (ease of use)
• Use of language and terminology
• Functionality on different browsers versions and platforms
• Download times/image sizes
• Check for any deadlinks
• Site search functionality
• Sign up form validation

3. Online Website Surveys - Web usability testing by using online surveys

We can offer evaluation of your website from a users point of view by using the latest technology that enables sophisticated online surveys. This evaluation can consider ease of use (navigation issues), the look and feel (design), as well as the use of language and terminology, all of these factors influence conversion rates. We can emulate the consumers point of view by matching your users from XXIST’s Online Survey Panel or by using a random number of visitors to your site or from your own customer email list or a third party email list. This online survey can be used to identify why users may be failing to convert to paying customers. We are able to offer the ability to conduct market research online either in the form of a:

• popup window e.g on a aborted shopping basket or as an exit survey (see demo)
• split screen survey e.g so that the user can assess a live site whilst being asked questions (see demo)
• A link to the survey off your site (see demo)
• As an email invite

For more information click here.

4. Standard Checks- Viability check of your Internet Security and Legal Policies

XXIST can do a "Stop the Hackers Check" that will look for security ‘loopholes’ on your Internet servers. A vulnerability scan would prevent your business from suffering adverse business impacts such as reputation loss/brand devaluing, legal liability, revenue loss, customer dissatisfaction or service unreliability. Click here for more information.

XXIST can advise on Legal Policies that are now required for any business that use the Internet. We recommend that companies protect themselves from Data Protection infringement and online credit card frauds by attending to the detail in their legal website notices/policies. Our preferred lawyers who are e-commerce specialists are able to prepare appropriate terms and conditions for trading on the web as well as disclaimers, copyright and privacy policies.